More Facebook Spam … Don’t Click This!

December 29th, 2008

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I got this in my mail a few days ago:

This is just like the thing I got a while back and wrote about, regarding Getemcode.

Click on it?  Only if I want to spend the next week dealing with virus issues.

What if it’s real?  What if… well, I’d rather take the risk of ignoring it than clicking on it and having my computer down for a while.  Same thing with electronic greeting cards, which I hate to say, but I don’t open those either.

Your Brand and Social Networks

December 9th, 2008

Remember the mayor or whatever in Oregon who put pictures of herself in lingerie at the firestation on her myspace page, and then complained that that was her personal page, not anything public?

How stupid are people… seriously.

Here’s another story, this time about a lady who put up a picture of her holding a cocktail, with the caption “drunken pirate.”  This picture and caption allegedly cost her her ENTIRE COLLEGE DEGREE!

Oh my gosh people… please, there is no “my private site” vs. “my professional brand.”  It’s all one.

Every single thing you post online can have an affect on your career … perhaps losing you your job, perhaps losing you an opportunity to get your degree.

Read more about this story at Read Write Web.

Utilizing the New Design to Promote Your Blog

December 1st, 2008

We’ve discussed before on how you can promote your blog using Facebook Notes. In the new design, you may have noticed that your blog posts have either stopped showing at all, or are only showing titles.

With the new design you can actually modify how Facebook displays your imported blog posts. Through Facebook Notes settings you can choose to either just display the title of your posts, display a summary, or display the entire post as a whole.

Here’s how you set up how your blog gets displayed in Facebook:

  1. On the right-hand side of Facebook after you log in, click on “edit” in the upper-right of the Applications box on the right side of the page.
  2. Picture 1.png
  3. On the following page, scroll down to Notes, and click “Edit Settings”.
  4. Picture 2-1.png
  5. A popup will appear allowing you to configure how your Notes display on your profile. On mine, under “Allow Notes to publish specific story sizes automatically without prompting, I made sure that was selected, and selected the “Full” option. “Full” means the entire story will be published. “Short” means a summary of the story will be published. “One-line” means only the title will be published.
  6. Hit “Okay” and you’re done!
  7. Picture 3.png

I’ve found that the more you import into Facebook the stronger likelihood you’ll get interaction around your blog posts in Facebook. My experience has shown that users generally don’t like to click outside of Facebook if they don’t have to. Visit my profile at http://jessestay.socialtoo.com and you can follow my blog posts there!

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Facebook is a horrible place for STUPID people

December 1st, 2008

It just doesn’t get better (yeah, I know, it will get better, as stupid people come out of hiding all the time)… this story is a trip!  Thanks to Gayle Howard, who shared this link on the Career Directors email list!

Basically a bunch of kids (yeah, I’m old) went to a restaurant in Australia and had a great time eating expensive food and drinking expensive wine… and then they all took off (under the guise of needing to smoke outside).

Losers.

Ah, but it gets good, since they were stupid losers.

The owner of the restaurant did some networking and found one of the punks on Facebook, complete with a picture of him and his girlfriend (who was also at the table).

Dorks.

Ah, but it gets better, since they worked at a restaurant not to far from the restaurant they walked out on.

You gotta read this story, and hope that it doesn’t define Gen Y, or most Facebook losers, er, users.

CNN and Veronica De La Cruz Does Groups Right!

November 24th, 2008

I absolutely love what Veronica De La Cruz is doing with her Facebook Group.  I heard about her AFTER she talked about something job search related, and wished I could have gotten a few minutes with her.  I did a bunch of googling and found a lot about her, and then found she has a solid Facebook presence.  But, for any business owner or PR person, I found an awesome opportunity - how to add value to Veronica De La Cruz and possibly get some air time (for your thoughts/comments) on CNN.

I joined her Group and get these messages daily (I think they are daily… they are pretty frequent):

Can you imagine getting a notice about what’s going to be on, and asking for input?  Check this out from two perspectives:

From the business owner, PR person:

Having access like this is awesome, and you/we are flattered to have the opportunity to share our wisdom and hope for the chance to say something like “I was on CNN” or “Veronica mentioned my product on CNN.”  We feel empowered and involved… and for CNN to make me feel empowered, that’s HUGE!

From the perspective of the content provider:

You get expert opinions, stories, etc. to add to your messaging and content, and you get the opportunity to help people feel involved with your stuff.  If you empower me, I feel appreciative and maybe even loyal to you!  Imagine what this can do for your relationship with your customers!

Here’s the image for the Group… notice, there are still less than 1,000 people in this Group, which means your voice might be heard (better than if they had over 100,000 people in the Group).

Cool Veronica, kudos for executing on this great idea!

Guerrilla Marketing and Facebook Photos

November 21st, 2008

I read this post from Sam Lessin a few days ago: ‘Hacking’ Facebook Photos in the Name of Guerrilla Marketing.  It’s a great article, and my first thought was ewe!! Unethical!  My second thought was “I could probably figure out how to do this in a tasteful way… for me, mabye getting a picture of the back of my business card, which is a big pink slip, and then tag people with the idea that anyone can get one.  Something like that.

Check out this part of Sam Lessin’s post:

To be clear, the key here is that the people that the cause promoter has “tagged” in the image are not actually in the image and have not actively lent their support to the message. Rather, the individual supporting the given cause is hijacking a friend’s name to broadcast a message to the friends of their friend. Follow?

The idea behind tagging photos, I thought, was to say “this person is in the picture.”  Sam is suggesting you can tag people who … maybe should view the picture… and you get the viral benefit of their network (Friends) seeing that on the feed.

Interesting. What do you think, is this something you’d feel comfortable doing?  If you got tagged like this would it tick you off?

It’s okay to not connect on Facebook

November 19th, 2008

Today I had my claim to fame on the front page of MSNBC:

This piece was written by Joy Jernigan… it’s a great read. If you are wondering what to do with all of those Friend requests from people you’ve never heard of, click on over.  Here’s the quote from me:

That about sums it up, doesn’t it?

Pizza Hut Gets Facebook?

November 17th, 2008

I got an email from Pizza Hut on Saturday night, and it had this:

click to go to the Facebook Group for Pizza Hut

click to go to the Facebook Group for Pizza Hut

A Pizza Hut Facebook Group?  Is it working for them?  Check this out:

Amazing.  There are over a thousand wall posts, videos, etc.  I love it.  Check it out here.

Getemcode.com - BE SKEPTICAL!

November 13th, 2008

Have you received a message saying your picture has been found on another website?  I got it a week or so ago, and was skeptical but figured I’d check.  One of the links I know they are saying is getemcode.com (don’t go there!), which redirects to something else, and then starts to put popups on your browser, which are hard to get out of.  Very sucky experience.

If you get a message from a Facebook “Friend” and it looks wierd, just DELETE IT. Be skeptical.  Curiousity is what funds antivirus companies… I’d rather miss a “hey, nice to see you here” email than click on something just to be sure and then fight for days or weeks to get rid of computer problems.

It’s a darn shame Facebook hasn’t cleaned this up yet, but for now, my advice on weird messages is to DELETE, DELETE, DELETE.

And, because of my open connection philosophy, I receive about 90% junk…. yeah, I know, I need to prune :p

Stupid Acts at Virgin With Facebook Lead To Getting Canned

November 3rd, 2008

I’m amazed that this stuff still happens… alas, some people still think social networking is their private, non-work environment.  Thanks to Gayle Howard, a resume writer in Australia, for passing this link on.  From the article:

Virgin Atlantic has sacked 13 of its cabin staff after they criticised the airline and some of its passengers on social networking website Facebook.

The airline, controlled by Richard Branson’s Virgin group, said the staff’s behaviour was “totally inappropriate” and “brought the company into disrepute”.

And continues,

“Following a thorough investigation, it was found that all 13 staff participated in a discussion on the networking site Facebook, which brought the company into disrepute and insulted some of our passengers.”

Yeah, go ahead and keep using Facebook as your personal place to rag on people.  Especially customers, prospects, bosses, etc.  I guess it’s a different kind of career management philosophy than what I’m used to :p

Read the whole Facebook fiasco here.  Virgin did the right thing.