Archive for February, 2008

The Mayo Clinic’s Facebook Page

Tuesday, February 26th, 2008

Last week in Silicon Valley I talked about having a "Page," or participating in a Page, to brand yourself or your offering. I just got an e-mail from my favorite PR resources, the Publicity Hound, saying that the Mayo Clinic has a Facebook Page... and it's excellent!  They are doing a ...

Facebook Pages Adds Even More Powerful Features

Friday, February 22nd, 2008

Today, Facebook announced new features they were enabling to Facebook pages to encourage more user involvement and better exposure for a brand.  In my opinion, the new updates make it a no brainer as to why a brand should adopt a Page over a Group on Facebook. The first update made ...

Creating Facebook “Pages”

Tuesday, February 19th, 2008

Click here for the video... One of the most frequently asked questions we get from our Readers is, "How do you create a Facebook Page?"To set up a Facebook Page: In the Footer of Facebook, click on "Businesses". Click on "Facebook Pages" Select the category for your Facebook Page - this is important that ...

Follow-up to Michael Port’s Call Yesterday

Tuesday, February 12th, 2008

Yesterday I had the honor of joining Michael Port and hundreds of his friends on an hour-long teleseminar. Michael recently joined Facebook and was letting his contacts know about it. My friend, Mike Murray, introduced us, which led to the call. It was a blast! I have to ...

Purchasing the Facebook Book - Now Available on Amazon.com

Monday, February 11th, 2008

I got an e-mail last night that our book is finally listed on Amazon.com. You can find it here. They say it's not in stock, but it will be soon. You can also purchase the paperback from the publisher for $19.95, or the eBook for $11.95. Just go ...

Links from the Book on Facebook

Friday, February 8th, 2008

One of the popular features of my blog-behind-the-book for the LinkedIn book is the page that has all of the links I refer to, listed on one page, all hyperlinked. We just put the Links page up for the Facebook book (there are some edits that have to be ...