What You Get From Facebook Pages: Default Information

April 21st, 2008 | by jessestay |

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This is the second in a series of articles I will be posting on Facebook Pages and how they can benefit you and your organization. Facebook Pages are the “Profile” for your business on Facebook.

In the last of this series I went over the Applications that get installed by default for each Facebook Page type you add. This time, I’m going to go over the different types of information that get shown by default.

When you create a new Facebook Page, you might notice a link that says, “Add Information to this Page”. When you click on that, depending on what type of Page you are creating, there will be different types of information you can fill out. Some Pages have “About Me” sections, others have hours of opening, others have places for a mission statement. Depending on the type of business you are creating a Page for, you’ll get different options to fill out so it is important to be sure you’re selecting the right type of Page. Again, you cannot change the Page type after your Page has been created!

Each Page has one or multiple of 3 different categories of information - “Basic Info”, “Detailed Info”, and “Contact Info”. The following Pages have a Basic Info section with “Affiliation, “Address”, “Phone”, and “Birthday”. They also all have a Detailed Info section with “Website”, “Personal Information”, and “Personal Interests”, and a Contact Info section with an “Email” field:

  • Actor
  • Athlete
  • Comedian
  • Critic
  • Model
  • Visual Artist
  • Writer

The “Auto” Page type just has a Basic Info section with “Website”, “Company Overview”, “Mission”, “Built”, “Features”, and “MPG”.

The following Page types have a Basic Info section with “Address”, “Phone”, and “Hours” (Monday through Sunday):

  • Auto Dealer
  • Bank
  • Bar
  • Cafe
  • Club
  • Convention Center
  • Education
  • Event Planning
  • Government
  • Grocery
  • Health and Beauty
  • Home Service
  • Hotel
  • Library
  • Medical
  • Museum
  • Park
  • Pets
  • Professional Service
  • Religious Organization
  • Store

All of the above, with the exception of Library, Religious Organization, Professional Service, Bar, Cafe, Club, and Restaurant, have a Detailed Information section with “Website”, “Parking”, and “Public Transit”.

Bar, Cafe, Club, and Restaurant have a Detailed Information section with “Website”, “Attire”, “Payment Options”, “Culinary Team”, “General Manager”, “Parking”, “Public Transit”, “Price Range”, “Services”, and “Specialties”.

Library, Religious Organization, and Professional Service have a Detailed Information section with “Website” and “General Information”.

“Band”, and “Musician” Page Types have a Basic Info section with “Members”, “Genre”, “Home Town”, and “Record Label”. They also have a Detailed Info section with “Website”, “Current Location”, “General Manager”, “Booking Agent”, “Press Contact”, “Artists We Also Like”, “Influences”, “Band Interests”, and “Biography”.

The following Page Types have a Basic Info section of “Founded”, and a Detailed Info section with “Website”, “Company Overview”, “Mission”, and “Products”:

  • Communications
  • Consumer Products
  • Financial Service
  • Food and Beverage
  • Game
  • Home Living
  • Hotels/Lodging
  • Non-Profit
  • Online Store
  • Pharmaceutical
  • Rental Cars
  • Retail
  • Sports/Athletics
  • Technology Product/Service
  • Travel
  • Website

The “Film” Page Type has a Basic Info section with “Release Date”, “Genre”, and “Studio”. It also has a Detailed Info section with “Website”, “Starring”, “Screenplay by”, “Directed by”, “Produced by”, “Awards”, and “Plot Outline”.

The “Politician” Page Type is an interesting one. Fans of a “Politician” are called “Supporters”. It has a Basic Info section with “Country”, “Currently Running for Office”, “State”, “District”, “Party”, “Current Office Office”, “Current Office State”, “Current Office District”, and “Current Office Party”. It has a Detailed Info section with “Website”, “Gender”, “Relationship Status”, “Birthday”, “Hometown”, “Political Views”, “Religious Views”, “Activities”, “Interests”, “Favorite Music”, “Favorite Movies”, “Favorite Books”, “Favorite TV Shows”, “Favorite Quotes”, “About Me”, “Employer”, “Position”, “Description”, “City/Town”, “Time Period” (Multiple employers are allowed), “College/University”, “Class Year”, “Years Attended”, “Concentration(s)” (Multiple schools are allowed), “High School”, and “High School Class Year” (Multiple schools are allowed). Politicians also have a Contact Info section with “Email”, “Phone”, “Cell”, “Screen Name”, and “Address”.

The “Sports Team” Page Type has a Basic Info section with “Members”, “Affiliation”, “Address”, and “Phone”. It has a Detailed Info section with “Website”, and a Contact Info section with “Email”.

The “TV Show” Page Type has a Basic Info section with “Network”, “Season”, and “Genre”. It also has a Detailed Info section with “Website”, “Schedule”, “Starring”, “Written by”, “Directed by”, “Awards”, and “Plot Outline”.

As you can see, each Page type can provide you different ways of showing info about your business or brand. You can choose any Page type you want, but remember first of all that again, Page types cannot be edited once you choose one, and secondly, the Page type you select categorizes your Page with other Pages in that category. So if you’re an Auto Dealer and categorize yourself in the Film type to get the additional Film info, your dealership will display amongst a bunch of other Films in the Pages directory.

It has been a pleasure putting this together - I only hope it can be useful to you as well as you’re trying to set up your next Facebook Page! I’ll be posting a few more of these over the coming week or two - stay tuned!

Need some help getting a Facebook Page set up for your Organization? I do consulting! Contact me at jesse at staynalive dot com and I’ll get you setup with a plan on how you can utilize Facebook to bring your company more customers.

Add yourself as a fan on our Facebook Page at http://page.facebookadvice.com!

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  1. 8 Responses to “What You Get From Facebook Pages: Default Information”

  2. By Debbie on Jun 28, 2008 | Reply

    Thanks for putting this together. Question: do you know if there’s a way to edit your basic info on your facebook page? Everytime I’ve tried to edit, it doesn’t seem to allow changes? e.g. take away the hours, address…leave it blank.

  3. By Jason Alba on Jul 1, 2008 | Reply

    Debbie, I’m guessing this is just a bug on FB. I would try again (on another day), and if it still happens, e-mail FB customer support.

    What’s a company with a multi-billion-dollar valuation doing with bugs, eh? :p

  4. By John on Aug 19, 2008 | Reply

    I have a ‘Travel Service’ Facebook Page. Under Basic Info, I only have location, phone, and hours. Under Detailed Info I only have website, parking, and public transit. It would benefit me greatly to have the Company Overview, Mission, and Products categories. Any ideas?

  5. By Jesse Stay on Aug 19, 2008 | Reply

    John, you could create a Page under a different Page type. However, you won’t be listed under the Travel Service category by doing that. Unfortunately there aren’t many options. You could download the FBML widget and include more information about your company that way I guess.

  6. By Michele on Sep 15, 2008 | Reply

    What about a company Facebook page that has been created (as a placeholder), but in the time-being, has generated some fans. I’d like to add the official branding to the site. Is there a way to make the page private while I play around in there, or will fans see these ongoing updates? Any insight is greatly appreciated. You’ve provided some great documentation here, so thank you!

  7. By Jesse Stay on Sep 22, 2008 | Reply

    Michele, you can adjust the privacy of your page and who it appears to in your Page admin settings.

  8. By Brescian Lander on Jan 2, 2009 | Reply

    I have two questions

    1. I read in a user posted question in the help section for pages on facebook that this user was unaware that a page could be listed geographically and she wishes she could now change the category of her page. This is the only reference I have seen to geographic listing of pages. Is she imagining this or can pages be listed geographically.

    2. What if any difference does it make when you are initially choosing one of the three meta categories to have your page be created under. For example what is the difference between a the “local” categories of professional service, religious center, and travel service vs. the “brand or product” categories of professional service, religious organization,and travel. And lastly why isn’t there a non-profit category under “local”.

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