“The Smart Start Coach” Gives I’m on Facebook–Now What??? a Raving Review!
May 6th, 2008 | by jessestay |If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
Professor Linda M. Lopeke, the “Smart Start Coach“, e-mailed me recently to notify Jason and I about the great review she gave us in her recent newsletter to her subscribers. Linda knows her stuff in the Career Counseling and Coaching field, so it’s quite a compliment to get such a great review. With her permission, here is her review:
The Prof RecommendsI’m on Facebook, Now What?by Jason Alba and Jesse Stay“At the end of 2007, there were some 60 million Facebook users.
Predictions are the numbers will hit 200 million by the end of 2008.
Why is this important to you? Because it means eventually careers
and businesses are not just going to grow by word-of-mouth but more
likely by word-of-mouse.We’ve already talked about the importance of building your presence
on the internet and of making sure it speaks for and not against you
professionally. So clearly, your investment in learning more about
Facebook and social networking by reading this cool new book will
provide you with one of your best returns ever because it’s simply an
amazing resource for making sure you get it right. Remember, what
goes on the net, stays on the net!You may recall last year we featured Jason’s book I’m on LinkedIn,
Now What? because it was such an excellent resource for figuring out
how you could derive major personal and professional benefits from
that tool. And his new book is no different in that respect. But this
time he’s teamed up with another author, Jesse Stay, who brings
strong technical, marketing and user experience to the mix.Understanding what Facebook can do for you is a requirement in
today’s business world. And it should be an integral part of your plans
for building your success brand. It’s features fall somewhere between
what LinkedIn and MySpace provide. Jason and Jesse tell you how to
navigate through it. Their book is the definitive guide to making it part
of your social and professional networking strategy. So hold onto your
highlighters because pretty much every line in the book is a gem.I’m on Facebook, Now What? gets you started off on the right foot,
demystifies connecting with others and using Facebook applications,
helps you hone your strategy, answers commonly asked questions,
peeks into privacy and moral issues and steers you away from social
no-nos plus it offers a host of additional resources for hard-core
addicts who want to explore even more possibilities.In addition to helping you understand what Facebook is and is not,
Jason and Jesse provide examples, advice and action items to help
you develop and execute an effective Facebook strategy for yourself
and/or your company. They deliberately reached out to literally
dozens of social networking experts so you can feel confident you’re
getting advice from the best of the best.A successful career is all about timing and delivery to the highest
standards of professional excellence. But it’s also about using tools
effectively to further your professional and personal goals. That’s both
common sense and good business.”
If you like her advice, I highly recommend subscribing to her newsletter on her blog!
