Prune for Peace
October 23rd, 2008 | by Jason Alba |If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
I HATE getting Facebook spam. I don’t want to get rich quick. I don’t want constant reminders and invitations of things that seem gimmicky.
My Friends connection strategy is quite open… you ask me to Friend you and I’ll reply. I rarely, rarely, rarely ask someone to be a Friend, but because of my exposure (speaking, articles, blogging, etc.) I choose to just accept Friendships about 99% of the time. The other 1% is clearly someone who I have no interest in (a super-weird, non-human name, or an animal, or something like that).
The problem with accepting all these Friends (I have around 1,200) is that many of them have taken some lame “get rich quick” or “Facebook marketing” class, and think that Facebook is the place to spam their networks with all kinds of notices (events, Group invites, etc.).
Whuh? Actually, in our book we talk about using Facebook as a marketing platform. So shame on me if I give you the idea that I want you to overly market to me. What you should do is find out how to directly target your real audience, and get to a point where you leave everyone else alone.
In the email world it’s called opt-in, and there’s even double-opt-in. What if, in the Facebook world, we only message people to hawk our warez if they’ve opted in? That would be, those who opt-in to your Group or Page… or something like that. Not every last person you are connected with.
Alas, now I have a new Facebook task: going to the Profile of spammers and clicking on the Remove from Friends. It’s at the bottom-left of every Friend profile, and it looks like this:
Prune. You’ll have a better experience.
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