Pizza Hut Gets Facebook?
November 17th, 2008 | by Jason Alba |If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
I got an email from Pizza Hut on Saturday night, and it had this:
click to go to the Facebook Group for Pizza Hut
A Pizza Hut Facebook Group? Is it working for them? Check this out:
Amazing. There are over a thousand wall posts, videos, etc. I love it. Check it out here.
4 Responses to “Pizza Hut Gets Facebook?”
By Dana @ Letters to Elijah on Nov 17, 2008 | Reply
That’s an awesome number of fans! The real question is… does it turn into increased sales?
Would you say that it was the email that was the answer to the increase in the number of fans?
Dana
By Jason Alba on Nov 17, 2008 | Reply
Hey Dana, I’m not sure how they got that number of fans, but I can only guess the outbound email campaign helped. This add was about 2/3rds of the way down, so it didn’t have significant placement.
I’m guessing they already had some kind of advertising on FB without the email… but it’s a good example of using non-FB tools/tactics to to complement your FB strategy.
By Dana @ Letters to Elijah on Nov 20, 2008 | Reply
Jason…
One more question. When you clicked on “join today” did it take you to the page or did it have you join the page just by clicking? I’m wondering if I can eliminate one click.
Thanks,
Dana
http://www.envano.com
By Jason Alba on Nov 20, 2008 | Reply
Dana, when you click the ad it takes you to the Group page, but you are not automatically joined as a Group member. You have to add join the Group … which is good… if they automatically joined you I’d be suspicious of their tactics, but they aren’t doing that.