Guerrilla Marketing and Facebook Photos
November 21st, 2008 | by Jason Alba |If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
I read this post from Sam Lessin a few days ago: ‘Hacking’ Facebook Photos in the Name of Guerrilla Marketing. It’s a great article, and my first thought was ewe!! Unethical! My second thought was “I could probably figure out how to do this in a tasteful way… for me, mabye getting a picture of the back of my business card, which is a big pink slip, and then tag people with the idea that anyone can get one. Something like that.
Check out this part of Sam Lessin’s post:
To be clear, the key here is that the people that the cause promoter has “tagged” in the image are not actually in the image and have not actively lent their support to the message. Rather, the individual supporting the given cause is hijacking a friend’s name to broadcast a message to the friends of their friend. Follow?
The idea behind tagging photos, I thought, was to say “this person is in the picture.” Sam is suggesting you can tag people who … maybe should view the picture… and you get the viral benefit of their network (Friends) seeing that on the feed.
Interesting. What do you think, is this something you’d feel comfortable doing? If you got tagged like this would it tick you off?
3 Responses to “Guerrilla Marketing and Facebook Photos”
By ted on Nov 21, 2008 | Reply
Definitely not going to do this ever and it would totally piss me off to be tagged this way.
Awful idea.
By Daniel Johnson, Jr. on Nov 21, 2008 | Reply
Definitely not an authentic message, so I would not feel comfortable doing; nor would I want a “friend” to do that to me. Like you, when I think if tagging someone, I see it as though someone is already in the picture. The practice to which you refer is very slimy.
By Ahsan on Nov 22, 2008 | Reply
This would really piss me off, and definitely not something that I will use to promote or use in my app!