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CNN and Veronica De La Cruz Does Groups Right!

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I absolutely love what Veronica De La Cruz is doing with her Facebook Group.  I heard about her AFTER she talked about something job search related, and wished I could have gotten a few minutes with her.  I did a bunch of googling and found a lot about her, and then found she has a solid Facebook presence.  But, for any business owner or PR person, I found an awesome opportunity - how to add value to Veronica De La Cruz and possibly get some air time (for your thoughts/comments) on CNN.

I joined her Group and get these messages daily (I think they are daily… they are pretty frequent):

Can you imagine getting a notice about what’s going to be on, and asking for input?  Check this out from two perspectives:

From the business owner, PR person:

Having access like this is awesome, and you/we are flattered to have the opportunity to share our wisdom and hope for the chance to say something like “I was on CNN” or “Veronica mentioned my product on CNN.”  We feel empowered and involved… and for CNN to make me feel empowered, that’s HUGE!

From the perspective of the content provider:

You get expert opinions, stories, etc. to add to your messaging and content, and you get the opportunity to help people feel involved with your stuff.  If you empower me, I feel appreciative and maybe even loyal to you!  Imagine what this can do for your relationship with your customers!

Here’s the image for the Group… notice, there are still less than 1,000 people in this Group, which means your voice might be heard (better than if they had over 100,000 people in the Group).

Cool Veronica, kudos for executing on this great idea!